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Behind the Design

  • Field: financial Management | Interactive Design
  • Date: 2017.10 | 5 Days
  • Role: Interactive Designer
  • Tag: Academic project for course Rapid Design for Slow Change.
  • Brief: A light and fun financial app against marketing traps.



  • A 5-DAY PROJECT FOR



The Challenge

How might we provide customers with an engaging, delightful, and meaningful experience that ultimately transforms them into self-sufficient, financially savvy citizens?

Background

The average American can’t pass a basic financial literacy test, lives paycheck to paycheck, has zero dollars saved for retirement, and carries $16,061 in credit card debt alone. As baby boomers retire and the collapse of the social security system becomes imminent, Americans will face increasing financial pressure without the know-how to make wise decisions regarding their money and future.

Initial Assumption

After we did secondary research and primary interview with our client Clutch., we generated our predisposition.

Research

To validate our assumptions and also identify what are some of the problems and opportunities, we interviewed two young female consumers.

User Interview

Question structure we had:
• Distribution of your income
• Implusive purchasing experience(share a latest story)
• Experince/opinions towards financial management tools(not limited to apps)

Interview Findings

Ideation

Whiteboard sketches

Initial Prototype

Testing

We did a quick usability testing on one of the users we interviewed and got the following feedbacks on both web extension and the app.