• Field: Web Design | UX | GUI | Front-end
  • Date: 2015.4-7 | 10 weeks
  • Role: Individual Work (under mentor's guidance)
  • Tag: Microsoft UX Design Intern
  • Brief: An integrated website redesign work based on better user experience.



OData.org is a public web portal to evangelize Open Data Protocol concept, guide peoples to use the protocol, and also attract more peoples to contribute the development of the protocol in more areas in the future.

There are about 30,000 visits per week in the past year. However, the bounce rate is really high for both new and returning visitors. So, we wanted to get some insights from the site’s telemetry data to improve the portal experience and reach the goals.

It is easy to learn what the visitors did from the telemetry data , but hard to know why they did so on the surface. Therefore, we analysis the data and combine UX expertise to suggest potential improvement areas for the OData.org portal.

Site Map

    *Tool: Microsoft Visio



Restructure Information Architecture

    *Tool: Microsoft Visio



    *Tool: Balsamiq


Hi-Fidelity Mockups

    *Tool: Photoshop+Illustrator


I finally built the website with two other developers. But due to legal reasons, it's partially launched.

    *Tool: HTML5+CSS3+Bootstrap+Github